Artificial Intelligence (AI) is expanding its reach to a larger audience by transforming how different industries work. According to Gartner, Inc., there's an estimation that by 2025, about 75% of B2B sales organizations will expel traditional sales playbooks and switch to the best practices of artificial intelligence in business for guided solutions.
Recent developments in artificial intelligence in businesses, deep learning, and robotics have put us on the verge of new automation age. Advanced solutions like Automation, AI, Deep Learning, Machine Learning, and other technologies have opened new possibilities for progress. Companies have been comfortable shifting from the comforts of manual to advanced AI solutions that may seem aligned initially but have a lot to offer with time. Organizations from all over the world are leveraging automation to drive value. Robots and computers can perform a vast range of routine tasks in a much more efficient way and can be cost-effective compared to humans.
Gartner's research also claims that sales training will become more than just teaching seller skills, including critical thinking and managing data literacy. With the growing dependency on AI technology, our daily activities will also be more AI-owned, like sensor lights, driving, and more. All of this requires the development of a sales playbook that clearly defines how to use AI in daily business activities.
Segmentation and Data Management: Data is hard to manage, but with AI, it has become a cakewalk. Manual segmentation is challenging as keeping track of customers and potential clients require time and effort. It becomes unmanageable as the list of your customer base grows. We see a growing dependency on data management tools that automatically segment data based on demographics, customer preferences, new clients or existing ones, and much more.
With these AI-enabled tools, you can track customer interactions, and your system will automatically get updated with the correct segments in real-time. Organizations worldwide trust AI-powered segmentation tools more as it is more accurate than manual data management, which is often faulty and needs to restructure as it faces redundancy of information.
A growing market seeks personalization in everything, even emails and push notifications. To deliver such personalization is only possible with the help of Artificial Intelligence in businesses; therefore, organizations have analyzed the growing need to shift to AI. Customers like to feel important, and AI-enabled tools can help organizations achieve this milestone. It helps address the audience by name, address specific challenges, and tailor content based on their interests. The audience is more interested in opening your emails than your competitors, who are still manually handling interactions. AI-enabled tools help with deeper engagement and a sales-centric approach.
Apart from the multiple benefits of AI, automated workflow falls under the most crucial roles organizations choose to have. Automated workflows can perform operational activities seamlessly as AI can self-learn the commands and take instructed courses of action. In B2B and B2C industries, automated workflows can execute crucial functions like data management, seeking approvals, managing orders, responding to queries, and data tracking.
Artificial Intelligence technology is an excellent choice for evaluating unknown situations like demand fluctuations, customer preferences, changing trends, customers' activities, competitors' trajectories, anticipatory purchases, weather conditions, etc. These factors are based on individual preferences and seasonal aspects to determine the demand and create sufficient supply. It also helps in decision-making for business processes regarding what to produce more in quantity and what to hold back. An AI-enabled workflow can help in routing orders to customers in a much more convenient way than manual operations. In such situations, the automated workflow can complement business needs faster and more cost-effective.
Automated workflow is the perfect solution for mundane and repetitive tasks that involve data handling. As repetitive tasks require new skills, redundancy creates scope for humans to make mistakes. Therefore, many organizations are shifting to AI technology for such business operations. Technology is booming, and every other organization is switching to AI to achieve maximum benefits. To match the competitors' standards, organizations incorporate automation and custom-designed algorithms to carry out their day-to-day business operations efficiently.
Technology and Artificial Intelligence in businesses are changing the dynamics of the finance world with their quick and robust services. However, many companies are also shifting to AI for risk management capabilities. Time and again, AI technology proves that it can provide what human resources cannot. It ensures data and sensitive information privacy, safety, and security. Due to human intervention, companies have faced legal challenges and revenue losses due to privacy compromises. However, with automated business operations, the risk is managed securely.
AI has elevated the business operations process and changed how customers interact with brands. Due to the overgrowing dependency of users on AI, companies worldwide are interested in adopting automation as Artificial Intelligence in business management allows users to communicate their demands and not the other way around. Furthermore, AI grasps customers' needs and attention faster than humans; it follows and guides them to enhance their user experience.
The term "efficiency" has never been as popular in today's business industry. The desire to have flawless and robust business operations has created a competitive landscape and generated demand for leveling up the game. Only AI can cater to such value without exceeding the cost sheet. AI technology can work out many manual challenges and ensure the resource keenly looks into the project.
AI services work for you when humans don't, as human resources need time off and break, while automation is a machine-based solution that can create an impact without a recess break. With AI, business efficiency isn't a concern and is just a simple math of algorithm.
Due to the disruption of the COVID-19 pandemic, the traditional method of manual business operations is getting obsolete, which is path-breaking with the inception of AI, Machine Learning, and Deep Learning. Automation is creating an impact – it's bringing substantial change to businesses and economies worldwide. As Gartner, McKinsey, and many other brands claim, Artificial Intelligence in business management has the potential to work hand in hand with humans and help create transformative businesses. To sum it up, AI services are not just one of the emerging trends but a permanent solution that will have an eternal existence in the BB2 and B2C industries.
Gartner has claimed that organizations will use AI business automation to shift 75% of their operational activities by 2025 to have a competitive advantage over others. Organizations of all sizes will shift to implement AI services to stay relevant.
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Shane is an Associate Director at Calpion Inc. Shane brings a decade of experience providing enterprise-level solutions using applied artificial intelligence for organizations from Fortune 500 to high scalability startups. Being a graduate in engineering and a post-graduate in international business, Shane comes with sharp business acumen to grow businesses and provide cutting-edge solutions for clients in their digital transformation journey. With experience applying futuristic technologies for various industries, Shane is the go-to expert on artificial intelligence, deep learning, and enterprise software solutions. He loves talking to CXOs about their challenges, planning, and charting the best way forward.